Lead Generation Specialist – Remote

About the role

We are looking for a proactive Lead Generation Specialist to build a consistent pipeline of qualified business opportunities. The ideal candidate will research prospects, conduct high‑volume outreach, qualify leads, and keep the CRM data clean and up‑to‑date.

Key responsibilities

• Research and identify potential customers, companies, and target accounts.
• Create and maintain targeted prospect lists based on defined profiles.
• Generate leads through outbound calls, email, LinkedIn, social media, and other digital channels.
• Qualify leads by assessing needs, interest, and fit.
• Engage prospects in initial conversations and schedule qualified meetings for the sales team.
• Maintain accurate prospect information in the CRM system.
• Track outreach activity, responses, conversions, and pipeline contribution.
• Collaborate with Sales, Business Development, and Marketing to refine lead‑generation strategies.

Required profile

• Previous experience in lead generation, business development, sales development, inside sales, or appointment setting.
• Proven ability to meet daily, weekly, and monthly activity targets.
• Strong verbal and written communication skills in English.
• Self‑motivated, organized, and able to work independently in a remote environment.

Required skills

• CRM systems
• LinkedIn
• Email outreach tools
• Lead‑generation platforms
• Spreadsheets