Credit Cards Acquisition Manager

About the role

The Credit Cards Acquisition Manager drives growth of the bank's credit card portfolio by overseeing acquisition strategies, managing cross-functional campaigns and ensuring a seamless onboarding experience for new customers. The role covers strategy, funnel optimization, campaign execution and compliance across all channels.

Key responsibilities

• Develop and run the end-to-end credit card acquisition strategy across digital, branch, sales team and customer care centre, covering lead generation, application processing, approval workflow and onboarding.
• Optimize the acquisition funnel, including pre-qualification and instant approval frameworks, to reduce drop-off and improve conversion and approval rates, and drive first-card activation and first spend.
• Work with Marketing, Sales, Product, Data and Analytics teams to design and run acquisition campaigns and welcome offers.
• Track channel performance, cost per acquisition, customer lifetime value and conversion rates to guide budget allocation and channel prioritization.
• Conduct market and competitor analysis to spot new product opportunities and partnerships.
• Use AI and analytics tools to improve targeting and campaign optimization.
• Ensure compliance with bank policies and regulations, and coordinate with the Credit Department on credit card credit policy updates.
• Support the development of new cards and enhancements of existing ones, using agile, cross-functional working.
• Execute the portfolio strategy consistently across countries and channels.

Required profile

• Bachelor's degree in Business Administration, Finance, Marketing or a related field; Master's degree is a plus.
• Minimum 7 years in banking or financial services, with at least 3 years in credit card acquisition or product management.
• Project management and testing of banking products is highly desirable.
• Fluent written and spoken English, strong leadership, presentation and analytical skills.

Required skills

• Proficiency in MS Office and banking systems.
• Knowledge of digital marketing channels, performance marketing and customer acquisition funnels.
• Experience with CRM platforms, marketing automation and campaign management tools.
• Understanding of credit risk principles and pre-qualification.