Digital Advertising Specialist (Paid Media)

About the role

Amoux is a behavioural‑science driven brand and campaign builder. We are seeking a Digital Advertising Specialist who treats paid media as a laboratory, turning budget into learning and insight. You will own end‑to‑end campaign execution across major platforms while focusing on what truly moves people.

Key responsibilities

• Plan, launch and optimise full‑funnel paid campaigns on Google (Search, Shopping, Performance Max, Display, YouTube), Meta, TikTok and LinkedIn.
• Build audience segments based on behaviour and structure accounts for clean testing.
• Run continuous A/B tests on hooks, creative, copy and landing‑page flows, reallocating budget to winning variants.
• Own tracking set‑up: pixels, events, UTMs, GA4 and attribution models.
• Manage budgets, bidding strategies and pacing for efficiency and scale.
• Translate campaign data into plain‑language insights and weekly recommendations.
• Collaborate closely with strategy and creative teams to align media and messaging.

Required profile

• Minimum two years of hands‑on experience running paid‑media campaigns with real budgets and measurable outcomes.
• Strong analytical mindset: able to read dashboards, extract stories and act on data.
• Testing‑first attitude with discipline to optimise rather than guess.
• Clear written communication; can explain the “why” behind numbers.
• Bonus: experience in both e‑commerce and lead‑generation, curiosity about consumer psychology, Arabic and English proficiency, relevant platform certifications.

Required skills

• Google Ads (including Search, Shopping, Performance Max, Display, YouTube)
• Meta Ads Manager
• Google Analytics 4 (GA4) and UTM tagging
• Pixel and event implementation for tracking
• A/B testing of creative and landing‑page elements

What we offer

• Small, high‑standards team with real ownership of work.
• Fast‑moving environment that values truth and craftsmanship.
• Opportunity to shape strategy, not just execute pre‑set plans.