Digital Paid Media Manager – Remote

About the role

We are seeking an experienced Digital Paid Media Manager (Media Planner) to join our team on a full‑time, remote basis. The role will manage paid social media campaigns for hospitality clients, focusing on luxury hotels, resorts, restaurants, and travel experiences.

Key responsibilities

• Develop paid media strategies and media plans based on client objectives, target audiences, markets, and budgets.
• Manage paid campaigns across Meta Ads (Facebook, Instagram, WhatsApp), Snapchat, TikTok, and LinkedIn.
• Plan monthly, quarterly, and campaign‑specific media budgets and allocate spend efficiently.
• Set up, launch, optimize, and monitor campaigns across multiple client accounts, adjusting audiences, placements, bidding, and creative formats.
• Define audience strategies using demographics, interests, behaviors, retargeting, and first‑party data for luxury travel and hospitality segments.
• Collaborate with social media and creative teams to select assets, formats, messaging, and specifications for paid campaigns.
• Conduct A/B testing on audiences, creative assets, formats, placements, and objectives.
• Track KPIs such as reach, impressions, CPM, CPC, CTR, video views, leads, conversions, CPA, and ROAS; prepare regular performance reports with insights and recommendations.

Required profile

• A degree in Marketing, Advertising, Communications, Business, or a related field.
• Proven experience managing paid digital and social media campaigns, preferably for luxury hospitality brands.
• Strong hands‑on experience with Meta Ads Manager and budget management across multiple markets.
• Excellent English communication skills, both written and verbal.
• Ability to work independently in a remote environment and manage multiple campaigns and deadlines.

Required skills

• Meta Ads Manager
• Snapchat Ads
• TikTok Ads Manager
• LinkedIn Campaign Manager
• Google Analytics

What we offer

• A fully remote working environment.
• Exposure to luxury hospitality and international clients.
• A creative and collaborative team.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.