Director of Marketing, Communications and Advancement

About the role

A well-established university is seeking an experienced Director of Marketing, Communications and Advancement to lead a newly formed office at the heart of its growth strategy. Reporting directly to the President, the Director will provide strategic and operational leadership for an office covering student recruitment, institutional marketing and communications, fundraising, alumni engagement and external stakeholder relations. The search is being managed on a confidential basis.

Key responsibilities

• Develop and implement an integrated marketing, communications, student-recruitment and advancement strategy, translating it into annual plans, campaigns, budgets and targets.
• Lead student-recruitment and enrolment marketing with Admissions, the faculties and the International Office, and oversee school visits, fairs, open days, campus tours and digital campaigns.
• Set up CRM processes for leads and protect the brand across digital and traditional channels.
• Oversee the website, social media, digital advertising, publications, content, photography and video.
• Lead public and media relations, internal and executive communications and crisis communication, ensuring Arabic and English communications are accurate and approved.
• Develop fundraising initiatives and oversee donor and partner engagement, sponsorships, donor stewardship and alumni relations.
• Manage the Contact Centre and Central Telephone Switchboard, including enquiry recording, call scripts, FAQs and quality control.
• Lead, develop and evaluate the office's staff, and manage its budget, agencies, suppliers and consultants.

Required profile

• Bachelor's degree in marketing, communications, public relations, business administration, media or a related field; a master's is preferred.
• At least 10 years of progressively responsible experience in marketing, communications, PR, student recruitment or advancement.
• At least 5 years of leadership and staff-management experience.
• Experience in higher education, enrolment marketing, fundraising, donor relations, alumni engagement or the Jordanian and regional education market is highly advantageous.

Required skills

• Integrated, data-driven marketing and communications strategies.
• CRM systems for managing enquiries, applicants and campaigns.
• Excellent written and spoken Arabic and English.
• Executive writing, presentation, negotiation and stakeholder-management skills.