Marketing & Communications Lead

About the role

The Marketing & Communications Lead will support the development and execution of the company’s marketing strategies, strengthen brand identity, and drive client satisfaction initiatives. This role combines strategic planning, content creation, SEO implementation, and event coordination to increase brand awareness.

Key responsibilities

• Conduct thorough market research on trends, client preferences, competition, and emerging industries.
• Support the development and refinement of the company’s marketing strategy to align with business goals.
• Develop and implement comprehensive marketing plans for online and offline campaigns.
• Create and update marketing content for the website and social media platforms.
• Implement SEO strategies to improve search engine rankings and attract organic traffic.
• Monitor and assess campaign performance using analytics tools and generate reports.
• Oversee participation in industry events and conferences to boost brand visibility and generate leads.
• Map client and prospective employee journeys, create personas, and identify touchpoints to improve satisfaction.
• Structure feedback mechanisms and manage relationships with social media agencies.

Required profile

• Strong analytical ability to conduct market research and interpret data.
• Experience in developing and executing marketing strategies.
• Excellent written communication skills for content creation.
• Ability to manage relationships with external agencies and partners.

Required skills