Marketing Manager – B2B Demand Generation

About the role

Dafater is looking for an experienced Marketing Manager to lead the execution of our marketing priorities and build a modern, measurable marketing engine that consistently generates qualified demand and strengthens our contribution to the sales pipeline. This is a leadership role for a B2B marketing professional who combines digital expertise, demand generation, commercial thinking, team leadership, and data‑driven execution.

Key responsibilities

• Translate business priorities into clear marketing plans, campaigns, budgets, and measurable targets.
• Lead B2B demand generation, lead generation, digital acquisition, and performance marketing across relevant channels.
• Drive website and landing‑page performance, including CRO, SEO, customer journeys, and conversion optimization.
• Connect campaigns, digital channels, CRM, marketing automation, lead qualification, and sales pipeline into a measurable marketing journey.
• Partner closely with Sales to improve lead quality, funnel conversion, and marketing contribution to qualified pipeline.
• Lead content, brand, campaigns, events, partnerships, and digital initiatives aligned with Dafater’s positioning and business priorities.
• Lead and develop the marketing team while managing agencies, specialists, and external partners.
• Leverage AI, automation, experimentation, and modern marketing technology to improve productivity and performance.
• Manage marketing investment and continuously optimize resources based on measurable results.

Required profile

• 6+ years of B2B marketing experience, including 2+ years leading a marketing team or owning significant demand‑generation/digital‑growth responsibilities.
• Experience in B2B Technology, SaaS, Enterprise Software, or a comparable technology‑driven business.
• Proven experience marketing to the Saudi Arabian market and understanding of local B2B buyer behavior.
• Demonstrated success generating qualified leads and measurable commercial impact.
• Strong practical experience across Demand Generation, Digital Marketing, Performance Marketing, CRO, SEO, CRM, Analytics, and Marketing Automation.
• Strong understanding of commercial marketing metrics including CPL, CAC, conversion rates, cost per qualified lead/opportunity, pipeline contribution, and Marketing ROI.
• Experience managing teams, budgets, agencies, and external partners.
• Practical experience using AI and automation to improve marketing execution and productivity.
• Strong analytical thinking, prioritization, execution discipline, and commercial judgment.
• Excellent communication skills in Arabic and English.

Required skills

• Demand Generation
• Digital Marketing
• Performance Marketing
• Conversion Rate Optimization (CRO)
• Search Engine Optimization (SEO)
• Customer Relationship Management (CRM)
• Marketing Analytics
• Marketing Automation
• AI and automation tools