Part‑time Google Ads Specialist (On‑site)

About the role

The company is seeking a part‑time, on‑site Google Ads Specialist to plan, launch and optimise paid search campaigns that generate leads and increase brand visibility for its contracting services.

Key responsibilities

• Conduct keyword research and create search and display campaigns in Google Ads.
• Set up ad groups, write persuasive ad copy and perform A/B testing.
• Monitor performance metrics, adjust bids, targeting and budgets to improve ROI.
• Implement conversion tracking and analyse results using Google Analytics and reporting tools.
• Collaborate with marketing and sales teams to align campaigns with business objectives.
• Prepare regular performance reports and recommend data‑driven improvements.
• Stay up‑to‑date with Google Ads best practices and platform updates.

Required profile

• Proven experience managing Google Ads for service‑based or B2B businesses; construction experience is a plus.
• Bachelor’s degree in Marketing, Business, Communications or equivalent practical experience.
• Google Ads certification or willingness to obtain it within a defined timeframe.
• Strong analytical and problem‑solving abilities with clear communication skills.

Required skills

• Google Ads campaign setup, keyword research, bid management and A/B testing.
• Google Analytics, conversion tracking and reporting tools.
• Basic SEO concepts and landing page optimisation.
• Ad copywriting for targeted audiences.