SDR Team Leader – Lead Sales Development Team

About the role

As an SDR Team Leader, you will lead our Sales Development Representatives (SDRs), the engine driving top‑of‑funnel growth. Your primary mission is to ensure a steady flow of high‑quality demos and qualified leads for the sales team through hands‑on coaching, data‑driven optimisation, and close collaboration with marketing and sales.

Key responsibilities

• Manage and motivate the SDR team to meet and exceed demo‑booking targets.
• Conduct weekly coaching sessions on discovery, objection handling, and lead qualification.
• Recruit, onboard and train new SDRs, aligning them with the sales playbook.
• Monitor and optimise key metrics such as calls, emails, connect rate, demos booked and conversion to opportunities.
• Own outbound lead generation, building target lists with enrichment tools and AI agents.
• Design and manage AI agents for prospecting, data enrichment and personalised outreach, integrating outputs into HubSpot workflows.

Required profile

• 3+ years experience as an SDR Team Lead or similar role, managing 3–5 SDRs.
• Proven track record of improving SDR performance and achieving demo‑booking targets.
• Experience in B2B SaaS or technology sales, fluent in Arabic and English.
• Strong analytical ability to optimise conversion rates and outreach strategies.

Required skills

• HubSpot
• CRM automation