Senior Growth Marketing Manager

About the role

Altibbi is looking for a Senior Growth Marketing Manager to shape its growth strategy, lead the team's execution and deliver measurable results across SEO and content growth, performance marketing, conversion optimization and lifecycle marketing, including email and marketing automation. It is a hands-on leadership role working closely with marketing leadership, owning agreed growth priorities from diagnosis and planning through execution, measurement and improvement.

Key responsibilities

• Own growth planning and results: turn business objectives into quarterly plans, monthly priorities and experiments, and decide what to launch, improve, stop or scale.
• Lead SEO and content growth on a large, content-rich Arabic website, including technical SEO, content optimization and editorial briefs.
• Own performance marketing: plan, launch and optimize campaigns on Google, Meta and other channels, managing budgets, audiences, bidding and creative testing.
• Build and improve lifecycle marketing: email strategy, newsletters, segmentation and automated journeys in Customer.io or a comparable platform.
• Lead and develop the team, coordinate contributors and manage day-to-day priorities.
• Use AI and automation to improve research, analysis, campaign development and quality assurance.
• Improve conversion and measurement by fixing friction in acquisition, landing pages and purchase journeys and validating reporting.
• Manage spending within agreed budgets, escalate risks early and ensure work respects medical review standards and customer privacy.

Required profile

• 7+ years of marketing experience, including team leadership and direct ownership of growth results.
• Strong hands-on SEO and paid acquisition experience, with email and lifecycle programs.
• Experience growing a large, content-rich website and working with editorial teams.
• Strong commercial and analytical judgment; experience coaching colleagues and holding work accountable.
• Strong Arabic and English communication skills and understanding of Arabic-speaking audiences.
• Experience in consumer subscriptions, mobile apps, ecommerce or digital health is an advantage.

Required skills

• Google Ads, Meta Ads and Search Console
• Analytics platforms and SEO tools
• Customer.io or a comparable marketing automation platform
• Practical use of AI and automation in marketing workflows