Senior Media Buyer – Meta Ads

About the role

A fully dedicated Senior Media Buyer is sought to own Meta advertising end to end, planning, launching and scaling large-budget sales campaigns across Jordan, Syria, Lebanon, Iraq and Palestine. Campaigns drive orders through the online store and messaging channels (WhatsApp, Messenger, Instagram DM), and success is measured by ROAS, CPA and cost per conversation, not by reach. The role requires full attention every day, including evenings, weekends and peak seasons.

Key responsibilities

• Plan, build and run large-budget Facebook and Instagram campaigns, with two parallel sales funnels: website conversion and messaging campaigns
• Manage many active campaigns, ad sets and creatives, and run seasonal campaigns (Ramadan, Eid, White Friday, Mother's Day) with budgets and forecasts
• Allocate daily budgets by market and product to hit ROAS and CPA targets, scale winners and turn off underperformers quickly
• Track cost per message, cost per order and conversation-to-order rate with the sales team, and monitor frequency, CPM, CTR, hook rate and ad fatigue
• Choose content for each campaign and funnel stage (UGC, testimonials, before/after, product demos, offers, influencer content), write creative briefs and run structured creative tests
• Ensure Meta Pixel, Conversions API and Shopify events track correctly, build custom and lookalike audiences, and deliver daily, weekly and monthly reports with clear next actions
• Keep ad accounts and Business Manager healthy and avoid policy restrictions

Required profile

• At least 3 years of hands-on experience managing Meta Ads with a sales objective
• Proven record of managing large monthly budgets and scaling profitably, with real numbers shown
• Experience running campaigns in Arab markets and understanding Arab consumer behaviour
• Experience with messaging campaigns that generate orders and conversion campaigns for online stores (Shopify preferred)
• Experience in cosmetics, beauty or personal care
• Full dedication: this must be the only job, with no freelance clients, agency work or other jobs alongside it

Required skills

• Pixel, CAPI, attribution and audience building
• Advanced Excel / Google Sheets
• Native Arabic and good English
• Nice to have: TikTok, Snapchat or Google Ads; multi-country ad accounts; UGC creator and influencer work

What we offer

• Competitive salary plus performance-based bonuses
• Large budgets and full ownership of Meta advertising
• Direct work with the CEO and fast decision-making
• An in-house team for content, design, sales and customer service

To apply, submit your CV via LinkedIn with the largest monthly ad budget you have managed and the markets involved, proof of results (screenshots or case studies showing spend, ROAS/CPA and revenue), and a confirmation of full-time commitment. Applications without proof of results will not be considered.