Senior Performance Marketing Specialist

About the role

We are seeking a Senior Performance Marketing Specialist to plan, launch and optimise digital acquisition campaigns across paid‑media and organic channels. The role combines data‑driven insights, AI‑enhanced tools and cross‑team collaboration to drive customer acquisition, maximise ROI and support business growth.

Key responsibilities

• Plan, launch and optimise campaigns on Meta, Google Ads, LinkedIn and TikTok.
• Manage media buying strategies, budgets and ROI targets.
• Develop and execute SEO strategies to improve organic visibility.
• Monitor and optimise key KPIs such as CPL, CPA, ROAS and conversion rate.
• Create daily, weekly and monthly performance dashboards and reports.
• Implement accurate tracking using GA4, GTM, Meta Pixel and Conversion API.
• Conduct A/B testing for creatives, audiences, landing pages and campaign tactics.
• Manage and optimise international digital marketing campaigns where required.
• Collaborate with content, design, CRM and business teams to enhance performance.
• Leverage AI tools (ChatGPT, Gemini, Claude, Perplexity, Looker AI, etc.) for optimisation, automation and market research.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Business or a related field.
• Minimum 5 years of experience in performance or digital marketing.
• Proven experience managing paid‑media and SEO campaigns.
• Strong command of English, both written and spoken.
• Experience with international campaigns and healthcare industry is a plus.
• Google Ads and GA4 certifications are advantageous.

Required skills

• Meta Ads Manager
• Google Ads
• LinkedIn Ads
• TikTok Ads
• SEO & Google Search Console
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel & Conversion API
• A/B testing
• AI marketing tools (ChatGPT, Gemini, Claude, Perplexity, Looker AI)
• Looker Studio / Power BI
• Advanced Excel
• Media buying & budget management
• Performance reporting & dashboard creation
• CRM platforms (Zoho, HubSpot, Salesforce)