User Acquisition Manager

About the role

We are seeking a data‑driven User Acquisition Manager to lead growth for our flagship mobile games. You will own the planning, execution and optimisation of acquisition campaigns, working closely with creative, product and analytics teams to attract high‑quality players.

Key responsibilities

• Manage and optimise user acquisition campaigns across multiple ad networks and platforms, focusing on profitability (ROAS) and KPIs such as CPI and CTR.
• Collaborate with the creative team to develop, test and refine ad creatives, providing data‑driven feedback and clear briefs.
• Plan and execute soft‑launch and global launch campaigns for new titles.
• Build and maintain relationships with external partners, including ad platforms, networks and agencies.
• Monitor game performance metrics (retention, LTV) to ensure acquisition of engaged players.
• Validate data accuracy via MMPs, troubleshoot attribution issues and make budget decisions based on reliable data.
• Prepare regular performance reports and deliver actionable insights to UA and product teams.
• Conduct market research and competitor analysis to identify trends and growth opportunities.
• Support app‑store optimisation and testing, and assist with budget management.

Required profile

• Bachelor’s degree in Marketing, Communications, Business, Economics or equivalent experience.
• 3+ years of experience in marketing, user acquisition or related fields.
• Proven experience managing campaigns on Google Ads, Facebook Ads, TikTok and SDK video networks (Applovin, Unity, Ironsource) in MENA, GCC, US and international markets.
• Strong analytical skills with proficiency in Excel or Google Sheets.
• Creative mindset with the ability to understand and influence ad creative.
• Excellent written and verbal communication, collaborative and proactive.
• Passion for mobile gaming and solid industry knowledge.

Required skills

• Google Ads
• Facebook Ads
• TikTok Ads
• Applovin SDK
• Unity SDK
• Ironsource SDK
• Excel
• Google Sheets