B2B Business Development Representative

About the role

Blueline SEO is seeking a proactive B2B Business Development Representative to drive lead generation and schedule qualified discovery meetings. You will work closely with the Founder & CEO and the sales team to expand the client base in the digital marketing sector.

Key responsibilities

• Identify and research potential B2B clients in target industries.
• Generate qualified leads using LinkedIn Sales Navigator, cold email, and other outbound channels.
• Build and manage prospect lists with tools such as Apollo, LinkedIn Sales Navigator, and Google.
• Send personalized LinkedIn connection requests, follow‑up messages, and email campaigns.
• Qualify leads based on company size, industry, marketing needs, and decision‑making authority.
• Schedule discovery meetings for the Founder & CEO or sales team.
• Maintain accurate activity logs in GoHighLevel (GHL).
• Collaborate with marketing to refine outreach messaging and improve campaign performance.
• Track outreach performance and provide weekly KPI and pipeline reports.

Required profile

• 2+ years of experience in B2B lead generation, business development, sales, or email marketing.
• Previous experience with a digital marketing, SEO, or SaaS company is highly preferred.
• Proven track record using LinkedIn Sales Navigator for prospecting.
• Experience planning and executing cold email campaigns with knowledge of deliverability best practices.
• Strong research, negotiation, and relationship‑building skills.
• Excellent written and verbal English; Arabic is a plus.
• Self‑motivated, target‑driven and able to work independently while meeting KPIs.

Required skills

• LinkedIn Sales Navigator
• Apollo.io, Hunter.io, Lusha
• GoHighLevel, HubSpot, Salesforce, Pipedrive
• SEO, Google Ads, Meta Ads, AI Search Optimization (AEO/GEO)
• Cold email campaign tools and email deliverability knowledge