Digital Experience Lead

About the role

We are seeking a forward‑thinking Digital Experience Lead to shape the next generation of digital delivery at Aimstyle. In this role you will translate brand strategy into high‑performing digital products, platforms and AI‑enabled experiences that drive measurable business impact.

Key responsibilities

• Define and own the digital experience vision across all web and digital projects.
• Lead user‑journey mapping, information architecture and UX thinking.
• Translate brand strategy into wireframes, experience plans and design direction.
• Oversee digital quality across UI, motion, usability and interaction.
• Build and improve scalable digital workflows and delivery standards.
• Collaborate closely with developers, strategists, designers and account managers.
• Introduce AI‑powered workflows into design and development processes.
• Recommend modern tools, platforms and technology stacks.

Required profile

• 4–7 years of experience in digital, product, UX/UI or experience design.
• Strong portfolio of premium websites, platforms or digital products.
• Excellent understanding of UX, UI, user behavior and conversion.
• High visual standards and strong communication and leadership skills.
• Agency experience is highly preferred.

Required skills

• WordPress
• Webflow
• Headless CMS platforms
• React
• Next.js (or similar modern JavaScript frameworks)
• AI tools that shape digital workflows