Marketing & Communications Lead

About the role

The Marketing & Communications Lead will support the development and execution of the company’s marketing strategy, strengthen brand identity, and drive initiatives that increase brand awareness across online and offline channels.

Key responsibilities

• Conduct thorough market research on trends, client preferences, competition, and emerging industries.
• Support the refinement of the marketing strategy to align with business goals and market opportunities.
• Develop and implement comprehensive marketing plans for both online and offline campaigns.
• Create and manage content for the company website and social media platforms.
• Regularly update website content based on audience preferences, industry trends, and company updates.
• Implement SEO strategies to improve search engine rankings and attract organic traffic.
• Monitor and assess campaign performance using analytics tools and generate detailed reports.
• Oversee participation in industry events and conferences to boost brand visibility and generate leads.
• Map client and prospective employee journeys, create personas, and identify touchpoints to improve satisfaction.
• Structure feedback mechanisms to gather insights from clients and potential employees.
• Manage relationships with social media agencies.

Required profile

Required skills