Senior Content Marketing Specialist

About the role

Infobip is looking for a Senior Content Marketing Specialist to lead its social media and content initiatives across the MENA region. You will own the end‑to‑end social calendar, drive paid campaigns, and produce high‑quality B2B content in both English and Arabic.

Key responsibilities

• Own the monthly social media calendar: plan, copywrite, brief design, align stakeholders, schedule, and report.
• Plan, produce, and execute brand‑awareness campaigns on social platforms, from concept through post‑campaign analysis.
• Manage and optimise LinkedIn paid advertising and other relevant platforms, handling budgeting, targeting, tracking and performance reporting.
• Handle community management for regional inquiries, ensuring timely, on‑brand responses.
• Track social media performance against benchmarks and translate findings into actionable recommendations.
• Support employee advocacy by creating shareable content for internal champions.
• Produce B2B content for the MENA market: blogs, ebooks, customer stories, case studies, brochures, event materials and landing‑page copy.
• Translate and localise global content into Arabic, adapting messaging for regional relevance.
• Manage content publishing and on‑page SEO for the Arabic website, identifying gaps and prioritising creation.
• Conduct competitive analysis to inform content and positioning decisions.

Required profile

• 3‑5 years of experience in social media and content marketing within B2B technology, SaaS or a comparable industry.
• Proven ability to independently own and execute a social media strategy from planning to reporting.
• Track record of running LinkedIn paid campaigns, including setup, audience targeting, budget management and A/B testing.
• Strong writing skills across formats, from long‑form customer stories to short LinkedIn hooks.
• Experience managing SEO and content publishing on CMS platforms (e.g., WordPress) with working knowledge of HTML and web‑traffic metrics.

Required skills

• Social media management
• LinkedIn advertising
• Content creation and copywriting
• Arabic translation and localisation
• On‑page SEO
• CMS (WordPress or similar)
• HTML basics
• Web analytics and traffic metrics
• Paid campaign optimisation
• B2B SaaS marketing