Senior Marketing Specialist - Middle East

About the role

Acuative, a global telecommunications solutions provider, is looking for a Senior Marketing Specialist in its Amman office to drive marketing execution and demand generation for its Middle East business, with support for its US social presence. The role is a senior individual contributor position for a self-directed, results-driven B2B technology marketer.

Key responsibilities

• Build and run the quarterly campaign calendar and budget tracking in line with the annual plan and Middle East growth targets, owning delivery end to end.
• Run multi-channel campaigns (email, LinkedIn, digital and account-based marketing) that deliver qualified pipeline for the Middle East sales team, focusing on Elastic observability and Redgate.
• Plan and run industry conferences, partner co-marketing events, customer roundtables and webinars, from pre-event targeting and promotion through on-site lead capture, post-event follow-up and pipeline conversion.
• Create sales collateral, case studies, email and social content, and use AI tools and agents to draft, schedule and publish content across Middle East and US channels while maintaining brand quality and governance.
• Work with Middle East leadership and the regional sales team on target accounts, lead qualification and handoff, and manage lead tracking and pipeline reporting in Salesforce.
• Build and maintain prospecting lists and segments using ZoomInfo and LinkedIn Sales Navigator, keeping data clean and campaign-ready.
• Track KPIs, report campaign results and marketing ROI, and coordinate agencies, event vendors and partner marketing teams.

Required profile

• 5+ years of hands-on B2B marketing experience, ideally in telecom or technology, with a track record of running campaigns and programs end to end.
• Proven track record of building marketing plans and generating measurable pipeline.
• Experience running events and webinars and coordinating agencies or vendors.
• Fluent written and spoken Arabic is mandatory, along with excellent written and verbal English.
• Bachelor's degree in Marketing, Business, Communications or a related field; MBA a plus.

Required skills

• Hands-on expertise with Salesforce, ZoomInfo, LinkedIn Sales Navigator and marketing automation (HubSpot, Marketo or similar).
• Proficiency with AI platforms and automation tools (e.g. ChatGPT, Claude, Gemini) and AI content governance practices.
• Strong analytical and reporting skills, able to work with minimal supervision.