Social Media Content Creator

About the role

The Social Media Content Creator will work full‑time on‑site in Amman, developing and executing engaging content for Optimum Engine’s social media channels. The role aims to boost brand visibility and audience interaction within the automotive service sector.

Key responsibilities

• Craft compelling text, image and video posts for platforms such as Facebook, Instagram, LinkedIn and TikTok.
• Create visual assets using design tools and maintain a consistent brand voice.
• Manage daily activity on all social media accounts, including scheduling and community interaction.
• Develop and maintain content calendars aligned with marketing objectives.
• Monitor performance metrics, generate reports and refine strategies based on data insights.
• Collaborate with marketing, sales and technical teams to ensure content supports overall business goals.

Required profile

• Proven experience creating and managing social media content across multiple platforms.
• Familiarity with social media strategy, campaign planning and analytics tools.
• Strong writing and editing abilities, including copywriting for captions and ads.
• Basic graphic design knowledge; experience with Canva or Adobe Suite is a plus.
• Understanding of digital marketing trends and best practices.
• Ability to analyse data and optimise content performance.
• Excellent organisational skills and capacity to handle multiple deadlines.
• Interest in the automotive industry or a passion for vehicles is advantageous.
• Bachelor’s degree in Marketing, Communications, Media, Journalism or a related field preferred.

Required skills

• Social media platforms (e.g., Facebook, Instagram, LinkedIn, TikTok)
• Analytics tools (e.g., Google Analytics, native platform insights)
• Copywriting
• Graphic design tools (Canva, Adobe Suite)