Trade Marketing Representative

About the role

The Trade Marketing Representative will act as the bridge between JTI’s brands and the retail environment, ensuring product visibility, availability and sales growth within the assigned territory. You will work closely with Area Sales Managers and retail partners to execute trade activities that drive consumer demand at the point of purchase.

Key responsibilities

• Develop and follow efficient route plans to maximise brand presence and product availability across assigned channels.
• Plan and execute in‑store promotions, manage point‑of‑sale materials, ensure planogram compliance and maintain stock freshness using FIFO principles.
• Gather and report market intelligence, monitor competitor actions and share insights to support strategic decisions.
• Build and maintain strong relationships with retailer owners and managers to facilitate promotions, stock management and information exchange.
• Select and manage outlets for consumer engagement activities that enhance brand interaction and drive sales.

Required profile

• Minimum three years of experience in trade marketing, sales, merchandising or distribution within an FMCG environment.
• Proven ability to collaborate with sales teams and retail partners to achieve trade objectives.
• Strong analytical mindset and ability to interpret market data.
• Excellent communication and relationship‑building skills.

Required skills

• No specific technical tools required.