Senior Digital Marketing Account Manager

About the role

The Senior Digital Marketing Account Manager will manage key client accounts while leading the planning, development, execution, and evaluation of integrated marketing campaigns. The role combines client management, marketing strategy, campaign execution, research, content planning, and performance analysis, while coordinating closely with creative, content, media, and production teams.

Key responsibilities

• Manage client relationships and act as the main point of contact.
• Develop marketing strategies and account plans aligned with client objectives.
• Conduct SWOT analysis, competitor research, market research, and performance analysis.
• Plan and build integrated online and offline marketing campaigns.
• Develop campaign concepts, content directions, content plans, and creative moodboards.
• Coordinate with creative, content, media, production, and digital teams.
• Manage and execute campaigns from concept development through launch.
• Monitor campaign performance, KPIs, engagement, reach, leads, and other relevant metrics.
• Prepare monthly and campaign reports, insights, and recommendations.
• Manage project timelines, priorities, budgets, and client expectations.
• Present strategies, campaign concepts, reports, and recommendations to clients.
• Identify opportunities to improve account performance and support client growth.
• Mentor junior team members and support improvements to internal account management processes.

Required profile

• Proven experience in digital marketing, account management, or a similar client‑facing agency role.
• Strong understanding of digital marketing, social media, content marketing, and advertising campaigns.
• Experience in SWOT analysis, competitor research, campaign planning, reporting, and performance analysis.
• Ability to develop complete advertising campaigns from strategy and concept through execution.
• Strong project management, organization, and time‑management skills.
• Excellent client communication, presentation, and relationship‑management skills.
• Ability to work effectively with cross‑functional creative and marketing teams.
• Strong English communication skills; Arabic is highly preferred.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.