B2B Marketing Manager

About the role

Arab therapy brings together qualified mental health professionals to provide confidential online therapy worldwide. It is looking for a results-driven B2B Marketing Manager to own and lead its B2B marketing strategy, focusing on generating qualified leads, driving business growth and building a scalable marketing engine. The role combines strategy, budget ownership and hands-on execution, working closely with Business Development and leadership.

Key responsibilities

• Own the end-to-end B2B marketing strategy, budgets and lead generation, with quarterly and annual plans and roadmaps covering demand generation, brand awareness, partnerships, events, content and account-based marketing.
• Develop and run multi-channel lead-generation campaigns (LinkedIn, Meta, Google, email) and build funnels, landing pages and nurturing workflows; define ICPs, buyer personas and MQL/SQL strategies.
• Manage budgets, forecast lead volumes and pipeline contribution, and monitor KPIs such as CPL, CAC and lead-to-opportunity conversion.
• Conduct market research and competitor analysis, and identify opportunities in corporate wellness and employee wellbeing.
• Build and run marketing partnerships and co-marketing initiatives with corporate partners, insurers, associations and technology platforms.
• Run a B2B content strategy (case studies, whitepapers, webinars) and plan and measure events, roundtables and webinars.
• Work with Sales, Business Development, Product and Leadership on lead tracking, CRM management, attribution and go-to-market plans.

Required profile

• Bachelor's degree in marketing, Business Administration, Communications or a related field.
• 7+ years of experience in B2B marketing, demand generation or growth marketing.
• Experience owning marketing budgets, forecasting and performance analysis.
• Experience in SaaS, technology, digital platforms or corporate services is strongly preferred.
• Willingness to travel for business meetings, client engagements and partnerships.
• Fluent written and spoken English and Arabic.

Required skills

• Hands-on experience with B2B lead-generation campaigns, performance marketing, marketing funnels and lead nurturing.
• Familiarity with CRM and marketing automation tools such as HubSpot or Salesforce.
• Strong analytical, project management and stakeholder management skills.