B2B SaaS Marketing Manager

About the role

We are seeking a B2B SaaS Marketing Manager to lead demand‑generation and lead‑nurturing initiatives for our growing software company. The role will work closely with sales to translate technical product value into qualified pipeline and revenue across the region.

Key responsibilities

• Develop and execute integrated marketing strategies that drive brand awareness, qualified lead generation, pipeline growth and customer acquisition.
• Plan, launch and optimise digital campaigns on LinkedIn, Google, Meta, email and other B2B channels, including audience targeting, retargeting and budget management.
• Own end‑to‑end lead generation programmes – from landing page design and form creation to nurturing workflows and performance reporting.
• Collaborate with sales on account‑based marketing, pipeline support, product positioning and sales‑enablement content.
• Create and manage content assets such as case studies, blogs, newsletters, webinars, comparison pages and sales presentations.
• Analyse campaign metrics, website traffic, lead quality, CAC, conversion rates and revenue impact to continuously improve ROI.
• Maintain the company’s brand presence at events, webinars, partnerships and industry activities.
• Coordinate with internal teams, external agencies and designers as needed.

Required profile

• 5+ years of marketing experience, including 2–3 years in B2B SaaS, software or technology.
• Proven track record of generating qualified B2B leads, sales pipeline and revenue.
• Hands‑on experience managing demand‑generation campaigns with measurable results (MQLs, SQLs, CAC, pipeline value).
• Strong understanding of B2B buying cycles, enterprise sales processes and lead‑nurturing.
• Excellent written and verbal communication skills in English and Arabic.
• Analytical mindset with the ability to track, report and optimise marketing ROI.

Required skills

• LinkedIn Ads
• Google Ads
• Meta Ads (Facebook & Instagram)
• Email marketing platforms
• CRM tools
• SEO
• Web analytics
• Landing page optimisation