Creative Lead – Content Creator

About the role

We are looking for a strategic, highly creative, and performance‑driven Content Lead to elevate our brand presence across all social media platforms. You will shape the voice and digital presence of the firm and its owner, Ali, by delivering fresh, innovative video content that resonates in today’s fast‑evolving social landscape.

Key responsibilities

• Own and lead the overall content strategy across Meta, TikTok, YouTube Shorts, Snapchat and emerging platforms.
• Develop and pitch new, innovative content ideas, themes, and formats for both the firm and Ali’s personal brand.
• Plan and execute high‑impact short‑form and long‑form video content aligned with business and brand goals.
• Direct and oversee content shoots, ensuring efficient execution and high production quality.
• Serve as the creative driver for on‑camera talent, guiding delivery, hooks, and storytelling.
• Analyze content performance and translate insights into actionable strategies to improve reach, engagement, and conversions.
• Stay ahead of social media trends, platform updates, and algorithm changes, adapting the strategy proactively.
• Establish content calendars, workflows, and systems for consistent output at scale.
• Collaborate cross‑functionally with marketing, legal, and leadership teams to align content with firm messaging.
• Mentor and guide junior content creators or freelancers as the team grows.

Required profile

• 5–9+ years of experience in content creation, social media strategy, or digital media.
• Proven track record of building and scaling social media accounts with high engagement and reach.
• Strong expertise in short‑form video strategy and platform algorithms (TikTok, Instagram Reels, YouTube Shorts).
• Demonstrated ability to develop original content concepts that perform, not just follow trends.
• Advanced proficiency in video editing tools and AI‑assisted content platforms.
• Strong understanding of content analytics and performance metrics.
• Experience working closely with a personal brand, executive, or public figure is highly preferred.
• Excellent creative direction, storytelling, and communication skills.
• Highly organized, self‑driven, and able to manage multiple projects simultaneously.

Required skills

• TikTok platform expertise
• Instagram Reels platform expertise
• YouTube Shorts platform expertise
• Video editing tools
• AI‑assisted content platforms
• Content analytics