Design Director – Concept

About the role

ASALI Engineering Consulting & Project Management is seeking a visionary Design Director – Concept to shape the creative direction of major architectural and mixed‑use projects. You will define the architectural vision, guide concept development, and ensure design integrity from ideation through schematic stages.

Key responsibilities

• Lead concept design direction for large‑scale developments, establishing project identity, design language and creative strategy.
• Develop masterplans, massing studies, spatial strategies and design narratives.
• Mentor and direct architects, designers and visualization teams throughout concept development.
• Review design proposals for originality, functionality, commercial awareness and architectural quality.
• Conduct design workshops, brainstorming sessions and internal concept reviews.
• Prepare high‑level client presentations, storytelling diagrams and presentation packages.
• Coordinate concept development with architecture, interior design, landscape, structure, MEP, infrastructure and specialist consultants.
• Ensure design vision aligns with site context, client brief, budget and project objectives.
• Lead transition from concept to schematic design while protecting approved intent.
• Support competitions, business development, technical proposals and client pitches.

Required profile

• Bachelor’s or Master’s degree in Architecture.
• Minimum 15 + years of professional architectural experience.
• Extensive experience in concept design and design leadership.
• Proven track record in senior roles such as Design Director, Concept Design Director, Associate Design Director, Principal Architect or Design Lead.
• Strong portfolio demonstrating exceptional conceptual thinking and architectural creativity.
• Experience with large‑scale, complex, high‑profile mixed‑use, hospitality, residential, commercial or master‑planning projects.

Required skills