Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to lead and optimise our online advertising efforts within the financial services sector. The role involves planning, executing and analysing SEO/SEM, social media and display campaigns to drive traffic, conversions and ROI.

Key responsibilities

• Plan and execute SEO/SEM, social media and display advertising campaigns across platforms such as Google, Bing, Yahoo, TikTok, LinkedIn and X.
• Conduct thorough keyword research, manage bids, budgets and monitor performance metrics including quality score and impression share.
• Collaborate with internal teams to create landing pages, improve user experience and optimise conversion funnels.
• Provide creative copy suggestions and design ad templates.
• Generate weekly and monthly performance reports, tracking goals, revenue and ROI against KPIs.
• Monitor web analytics dashboards and produce actionable insights.
• Stay up‑to‑date with the latest trends in SMM, SEM, PPC, SEO and digital marketing best practices.

Required profile

• Degree in marketing or a related field.
• Minimum 3 years of proven experience in digital marketing, preferably within the FX or financial services industry.
• Demonstrated ability to lead and manage SEO/SEM, social media and display campaigns.

Required skills

• SEO and SEM campaign management.
• Social media advertising (TikTok, LinkedIn, X, etc.).
• Keyword research and bid management.
• Website analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends.
• Ad serving tools and WordPress.