Digital Marketing Specialist
Orbex · Gouvernorat d'Amman
Job description
About the role
We are looking for a Digital Marketing Specialist to lead and optimise our online advertising efforts within the financial services sector. The role involves planning, executing and analysing SEO/SEM, social media and display campaigns to drive traffic, conversions and ROI.
Key responsibilities
- Plan and execute SEO/SEM, social media and display advertising campaigns across platforms such as Google, Bing, Yahoo, TikTok, LinkedIn and X.
- Conduct thorough keyword research, manage bids, budgets and monitor performance metrics including quality score and impression share.
- Collaborate with internal teams to create landing pages, improve user experience and optimise conversion funnels.
- Provide creative copy suggestions and design ad templates.
- Generate weekly and monthly performance reports, tracking goals, revenue and ROI against KPIs.
- Monitor web analytics dashboards and produce actionable insights.
- Stay up‑to‑date with the latest trends in SMM, SEM, PPC, SEO and digital marketing best practices.
Required profile
- Degree in marketing or a related field.
- Minimum 3 years of proven experience in digital marketing, preferably within the FX or financial services industry.
- Demonstrated ability to lead and manage SEO/SEM, social media and display campaigns.
Required skills
- SEO and SEM campaign management.
- Social media advertising (TikTok, LinkedIn, X, etc.).
- Keyword research and bid management.
- Website analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends.
- Ad serving tools and WordPress.
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Published 2 hours ago
Expires 1 month from now
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Orbex
Gouvernorat d'Amman
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