Digital Marketing Specialist

About the role

We are looking for a data‑driven, customer‑obsessed Digital Marketing Specialist to own and scale our digital sales ecosystem. You will work closely with the growth team to turn online clicks into loyal coffee customers and help Astrolabe expand its online presence.

Key responsibilities

• Plan, execute and optimise paid media campaigns across Google, Facebook and other platforms.
• Monitor and analyse key performance indicators such as CPC, CTR and ROAS.
• Produce clean, actionable reports that inform strategic decisions.
• Collaborate with product and creative teams to develop growth‑focused assets.
• Continuously test and iterate to improve conversion rates and customer acquisition cost.

Required profile

• Minimum 2 years of hands‑on digital marketing experience.
• Strong analytical mindset with a passion for data and metrics.
• Customer‑centric attitude and ability to translate insights into campaigns.
• Enthusiastic about growth and comfortable working in a fast‑paced environment.

Required skills

• Proficiency with paid‑media metrics: CPC, CTR, ROAS.
• Experience using analytics and reporting tools.
• Campaign management and optimisation.
• Data analysis and reporting.

What we offer

• Free coffee on site.
• Big‑brand energy and a culture that values ownership.
• Opportunity to shape the growth of a niche coffee brand.