Digital Marketing Specialist

About the role

WUDUH is seeking a Digital Marketing Specialist to plan, execute, and optimise digital campaigns that drive brand awareness, qualified traffic, and lead generation. The role blends performance marketing, SEO, analytics, and content strategy to support the company’s growth and revenue goals.

Key responsibilities

• Plan, execute, and optimise paid and organic campaigns on Google, Meta, LinkedIn and other platforms.
• Monitor budgets, track performance, and improve ROI through data‑driven strategies.
• Coordinate with content, design and development teams to ensure consistent brand messaging.
• Conduct A/B testing on ads, landing pages and funnels to boost conversion rates.
• Manage website customer journey, CRM integrations, lead tracking and data maintenance.
• Implement on‑page, off‑page and technical SEO tactics, conduct keyword research and competitor analysis.
• Monitor website and SEO performance, provide actionable insights and recommend improvements.
• Develop and manage email and SMS marketing campaigns, segment lists and optimise performance metrics.
• Track and analyse campaign performance, prepare weekly and monthly reports with key KPIs.

Required profile

Required skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• Search Engine Optimisation (SEO)
• Keyword research
• Google Analytics
• CRM platforms
• Email marketing platforms
• SMS marketing platforms
• A/B testing
• Conversion Rate Optimisation (CRO)
• Data analysis and reporting