Marketing Executive

About the role

Careem is seeking a Marketing Executive to join its Vertical Marketing team in Amman. The role focuses on executing integrated campaigns across rides, food and grocery verticals, translating regional strategies into locally resonant initiatives that drive awareness, acquisition and engagement.

Key responsibilities

• Support end‑to‑end execution of vertical marketing campaigns across digital, OOH and in‑app channels in Jordan.
• Partner with rides, food and grocery vertical teams to develop go‑to‑market plans, seasonal activations and promotional campaigns.
• Brief creative teams and agencies, ensuring all assets are culturally relevant, on‑brand and optimised for the local audience.
• Monitor campaign KPIs (impressions, CTR, conversion, GMV uplift), compile performance reports and surface actionable insights.
• Collaborate with Growth, Product, Operations and City teams to align marketing initiatives with business priorities.
• Coordinate with media agencies, OOH vendors and local partners to ensure timely, quality delivery of campaign materials.
• Track competitor activity, local consumer trends and vertical‑specific insights to inform strategy.
• Assist in tracking campaign spend against budgets and flag variances proactively.

Required profile

• 3–5 years of marketing experience, ideally within a consumer‑facing brand, tech startup or agency environment.
• Solid understanding of integrated marketing across digital, social, OOH and in‑app channels.
• Proven ability to execute campaigns end‑to‑end.

Required skills