Senior Campaign Specialist (Non-Key Expert)

About the role

NTU International is seeking a Senior Campaign Specialist to join a pool of qualified Non-Key Experts for a 36‑month EU‑funded project focused on communication outreach in the Middle East, North Africa and the Gulf. The role provides strategic, technical and logistical communication support to DG MENA, helping to raise the visibility and impact of EU policies and initiatives across the region.

Key responsibilities

• Design and implement integrated multi‑channel communication campaigns.
• Develop campaign concepts, messaging frameworks and detailed communication plans.
• Coordinate activities across digital, social media, press and offline channels.
• Identify target audiences and recommend effective outreach and engagement strategies.
• Support the production of communication materials and campaign content.
• Monitor campaign performance, prepare analytical reports and provide recommendations.
• Collaborate with communication teams, creative agencies, media partners and external stakeholders.
• Ensure all campaign activities align with DG MENA’s communication objectives and EU visibility guidelines.

Required profile

• Degree (or equivalent) in marketing, communication or advertising.
• Fluent English.
• At least 5 years of general experience in communication/marketing.
• Minimum 3 years of specific experience designing and implementing multi‑channel campaigns.
• Experience with EU‑funded or public‑sector campaigns is an asset.

Required skills

• Designing and implementing integrated multi‑channel communication campaigns.
• Developing campaign concepts, messaging frameworks and communication plans.
• Coordinating digital, social media, press and offline communication channels.
• Target‑audience analysis and outreach strategy formulation.
• Production support for communication materials and content.
• Performance monitoring, analytical reporting and recommendation formulation.
• Collaboration with internal teams, creative agencies, media partners and external stakeholders.