Senior Digital Marketing Specialist

About the role

The Senior Digital Marketing Specialist is responsible for managing and optimizing the firm’s digital presence across websites, social media, email, and CRM platforms, focusing on UX/UI, SEO/AEO, integrated campaigns and performance analytics.

Key responsibilities

• Manage web content using Adobe Experience Manager (CMS) and Crownpeak, and support CRM activity in Salesforce with a focus on UX/UI and the customer journey.
• Apply digital, SEO and AEO best practices across the firm’s digital platforms to support lead generation and audience growth.
• Track campaign KPIs and performance in Adobe Analytics, turning data into clear insights and regular reports for senior stakeholders.
• Train and support team members on web content management tools and processes.
• Implement integrated multi‑channel marketing campaigns across social media, web, email and content, collaborating with partners and directors.
• Work independently with senior stakeholders on various website and social media projects.

Required skills

• Adobe Experience Manager (CMS)
• Crownpeak
• Salesforce
• UX/UI design
• SEO
• AEO
• Adobe Analytics