Senior Marketing Data Analyst

About the role

We are looking for a highly analytical Senior Marketing Data Analyst to turn marketing data into actionable insights that drive strategic decisions, optimise campaigns and accelerate revenue growth. You will work closely with marketing, sales and management teams to ensure data‑driven performance across multiple channels.

Key responsibilities

• Collect, analyse and interpret data from marketing campaigns, digital channels, CRM systems and other sources.
• Monitor and evaluate performance across lead generation, social media, email, PPC, SEO, remarketing and other initiatives.
• Develop and maintain dashboards, scorecards and automated reporting tools to track key performance indicators.
• Analyse marketing funnels, conversion rates, customer acquisition metrics and campaign effectiveness to identify improvement opportunities.
• Measure and report on marketing ROI, lead quality, customer acquisition cost and channel performance.
• Provide actionable insights and strategic recommendations for campaign optimisation and budget allocation.
• Prepare executive‑level reports and presentations summarising findings and recommendations.
• Ensure accuracy, consistency and integrity of marketing data and reporting processes.

Required profile

• Bachelor’s degree in Marketing, Business Analytics, Statistics, Data Science or a related field.
• 6+ years of experience in marketing analytics, business intelligence, reporting or data analysis.
• Proven ability to translate data into actionable business insights.
• Strong analytical, problem‑solving and critical‑thinking abilities.
• Excellent communication and collaboration skills.

Required skills

• Google Analytics
• Data Studio
• Tableau or Power BI
• Advanced Excel (complex formulas, pivot tables, dashboards)