Social Media Content Creator & Growth Specialist

About the role

We are seeking a creative and results‑driven Social Media Content Creator & Growth Specialist to lead our Instagram presence. You will be responsible for producing engaging visual and video content while implementing strategies that boost organic reach, follower growth, and audience interaction.

Key responsibilities

• Conceptualise, shoot and edit Instagram Reels, short‑form videos and other video assets.
• Design static posts, carousels, Stories and other digital graphics that align with brand identity.
• Write compelling captions and copy that reflect the brand’s tone of voice.
• Maintain a consistent content calendar and coordinate posts around campaigns, events and trending topics.
• Develop and execute organic growth tactics to increase followers, reach, shares, saves and profile visits.
• Monitor competitor activity, identify trends and recommend collaborations or influencer partnerships.
• Analyse performance metrics, generate regular reports and optimise content strategy based on insights.

Required profile

• Proven experience creating and managing Instagram‑focused social media content.
• Strong visual sense with the ability to work independently from concept to execution.
• Good understanding of Instagram algorithms, trends and organic growth methods.
• Excellent communication and organisational skills.

Required skills

• Video shooting
• Video editing
• Graphic design
• Instagram platform expertise
• Social media analytics