Content Strategist (Fintech B2B)

About the role

We are looking for a Content Strategist to shape and deliver clear, credible content for Sarmad and its brand Thamar. The role focuses on B2B fintech audiences across LinkedIn, website, thought‑leadership pieces, sales collateral and campaign assets.

Key responsibilities

• Build and manage the overall content plan for Sarmad and Thamar.
• Write LinkedIn posts, website copy, articles, case studies, sales collateral and thought‑leadership content.
• Translate product, market and leadership insights into concise, compelling messaging.
• Support product launches, announcements, PR initiatives and campaign communications.
• Collaborate closely with product marketing, design, sales, product and leadership teams.
• Maintain a consistent tone of voice across all Sarmad and Thamar communications.

Required profile

• 5+ years of experience in B2B content strategy, preferably within fintech, financial services, banking or investment technology.
• Proven ability to write for senior B2B audiences and simplify complex products.
• Strong editing and content planning capabilities.
• Portfolio or writing samples demonstrating relevant experience.
• Applications lacking relevant B2B technology, fintech, banking or financial services experience will not be considered.

Required skills