Senior SEO Specialist – Arabic & English Content Owner

About the role

FansPass, the leading licensed secondary ticketing marketplace in Saudi Arabia and the MENA region, is seeking a Senior SEO Specialist who will own the organic search presence and all website content in both Arabic (Gulf dialect) and English. Reporting to the Head of Marketing, you will combine strategic planning with hands‑on content production to drive ticket sales through search.

Key responsibilities

• Develop and execute the SEO strategy for the entire site in Arabic and English, based on real search‑volume data.
• Create, optimise and maintain content for event, performer, venue, category, city pages, blogs, guides and meta elements.
• Leverage AI tools to generate large‑scale drafts, then edit, fact‑check and ensure a natural Gulf‑Arabic voice.
• Build scalable, SEO‑friendly templates and schema markup to help search engines understand event data.
• Conduct keyword mapping, on‑page optimisation (titles, meta descriptions, headings, URLs, internal linking) and pursue featured snippets and AI‑answer visibility.
• Verify all event details against inventory to guarantee accuracy.

Required profile

• Native‑level Arabic (Gulf dialect) with fluent English writing skills.
• Proven experience in technical SEO and content optimisation for large, event‑driven sites.
• Data‑driven mindset, comfortable using search analytics to guide decisions.

Required skills

• Ahrefs
• SEMrush
• Google Keyword Planner
• Google Search Console