Trade Marketing Senior Officer

About the role

The Trade Marketing Senior Officer supports the execution of trade marketing strategies and promotional activities across all sales channels, ensuring brand visibility and alignment between marketing and sales to drive product performance.

Key responsibilities

• Implement trade marketing and promotional plans across modern and traditional trade channels, supporting in‑store visibility initiatives.
• Assist in developing trade programs for key accounts, provide sales teams with promotional materials and planograms, and monitor competitor activities.
• Maintain product visibility and merchandising standards, conduct market visits, and manage distribution of promotional materials.
• Track performance of trade activities, analyze sell‑out data and ROI, and prepare monthly performance reports.
• Collaborate with Brand, Sales, and Supply Chain teams, support budget management, and ensure effective communication with stakeholders.

Required profile

• Bachelor’s degree in Marketing, Business Administration or related field.
• 4 to 7 years of experience in Trade Marketing, preferably in FMCG or distribution.
• Strong understanding of retail operations, channel dynamics and promotional execution.

Required skills

• Proficiency in MS Office (Excel, PowerPoint, Word).
• Analytical and reporting abilities.