Content Strategist

About the role

We are looking for a Content Strategist to shape and deliver Verutti Millano’s brand narrative across digital and print channels. Based in Amman, you will work closely with design, marketing and product teams to create compelling, luxury‑focused content that supports our marketing objectives.

Key responsibilities

• Develop and maintain content calendars aligned with product launches and seasonal campaigns.
• Collaborate with designers and marketers to produce web, campaign and print copy that reflects the brand voice.
• Write, edit and review content for websites, newsletters, social media and promotional materials.
• Analyze content performance metrics and use insights to optimise storytelling and conversion rates.
• Ensure consistent brand messaging across all touchpoints.

Required profile

• Proven experience in content strategy and development, preferably within fashion, lifestyle or luxury sectors.
• Hands‑on experience managing content across multiple platforms.
• Strong written communication with an eye for luxury positioning.
• Ability to interpret performance data and translate it into actionable improvements.
• Excellent collaboration and organisational skills.
• Bachelor’s degree in Marketing, Communications, Journalism or related field, or equivalent experience.

Required skills

• Content Strategy
• Content Development
• Content Management
• Web Content Writing
• Content Performance Analysis