Marketing Manager - CVM

About the role

Orange Jordan is looking for a Marketing Manager specialized in Customer Value Management (CVM) to drive growth, retention and revenue through data‑driven campaigns. You will work closely with product, analytics and sales teams to shape the customer experience across all digital touchpoints.

Key responsibilities

• Develop and implement comprehensive CVM strategies and marketing plans aligned with Orange Jordan’s business objectives and group direction.
• Design, execute and continuously optimise multi‑channel campaigns (SMS, email, push notifications, in‑app messaging) to increase engagement, reduce churn and boost ARPU.
• Conduct advanced customer segmentation and profiling to personalise offers and enhance the overall experience.
• Manage product and service lifecycle, including roadmap planning, performance monitoring and corrective actions.
• Lead cross‑selling and up‑selling initiatives across all available channels.
• Monitor KPIs such as ARPU, churn, usage behaviour and customer satisfaction, translating insights into actionable plans.
• Collaborate with cross‑functional teams and partner with data scientists to leverage predictive models and segmentation schemes.
• Oversee CBM platform operations, ensuring technical and business alignment with vendors.
• Conduct market research, competitive benchmarking and trend analysis to identify growth opportunities.
• Ensure compliance with data privacy regulations.

Required profile

• Proven experience in marketing, preferably within the telecom sector.
• Strong analytical mindset with ability to interpret data and drive strategic decisions.
• Excellent collaboration skills to work with product, technology, analytics and sales teams.
• Track record of delivering successful multi‑channel campaigns that improve customer retention and revenue.

Required skills

• Data‑driven campaign management across SMS, email, push and in‑app channels.
• Customer segmentation, profiling and personalization techniques.
• Performance monitoring and KPI analysis (ARPU, churn, usage).
• Experience with predictive modelling and working alongside data scientists.
• Knowledge of CBM platform operations and vendor management.