User Acquisition Manager

About the role

We are looking for a data‑driven User Acquisition Manager to lead marketing campaigns for our flagship and new mobile games. You will work closely with UA, Creative and Product teams to acquire high‑quality users and meet ambitious growth targets.

Key responsibilities

• Manage and optimise acquisition campaigns across multiple ad networks, focusing on profitability (ROAS), CPI and CTR.
• Collaborate with the creative team to develop, test and refine ad creatives using data‑driven feedback.
• Plan and execute soft‑launch and global launch campaigns for new titles.
• Maintain relationships with external partners such as ad platforms, networks and agencies.
• Monitor game performance metrics (retention, LTV) and ensure high‑quality user acquisition.
• Validate tracking, troubleshoot attribution issues and make budget decisions based on reliable data.
• Prepare regular performance reports and provide actionable insights to UA and Product teams.
• Conduct market research and competitor analysis to identify trends and growth opportunities.

Required profile

• Bachelor’s degree in Marketing, Communications, Business, Economics or equivalent experience.
• 3+ years of experience in marketing, user acquisition or related fields.
• Strong analytical skills and proficiency in Excel or Google Sheets.
• Excellent written and verbal communication, collaborative and proactive.
• Passionate about mobile gaming with solid industry knowledge.

Required skills

• Google Ads, Facebook Ads, TikTok advertising platforms.
• SDK video networks such as Applovin, Unity, Ironsource.
• Experience with CPE partners in MENA/GCC, US and international markets.
• Excel or Google Sheets for data analysis and validation.