Content Creator & Strategist

About the role

BSM House is seeking a creative and strategic Content Creator & Strategist to join its team in Zarqa. The role focuses on turning ideas into engaging content that captures attention, keeps viewers watching, and drives reach and engagement across social platforms.

Key responsibilities

• Develop creative content ideas for social media platforms
• Write strong hooks, scripts, captions, and short‑form video concepts
• Build content plans and storyboards
• Collaborate with the production team on Reels and video content
• Follow trends and adapt them to different brands
• Participate in brainstorming and campaign development
• Analyze content performance and improve future content based on results
• Create content for different industries and target audiences

Required profile

• Minimum 3 years of experience in content creation or social media
• Strong understanding of buyer personas and audience behavior
• Good understanding of virality, shareability, and content distribution
• Strong knowledge of hooks, retention, watch time, engagement, and shareability
• Strong storytelling and scriptwriting skills
• Excellent understanding of Reels, TikTok, Instagram, and Facebook
• Ability to understand why content performs well or fails
• Portfolio of previous work is required