Digital Marketing Officer

About the role

The Digital Marketing Officer will lead the planning and execution of integrated digital campaigns to support business objectives. This role involves creating engaging online content, monitoring performance, and turning data insights into actionable recommendations that drive brand growth. The successful candidate will work closely with internal teams and external agencies to ensure cohesive digital strategies.

Key responsibilities

• Plan and implement integrated digital marketing campaigns for assigned projects or brands.
• Lead content development across the brand’s website, social media pages, and other digital platforms.
• Monitor and assess campaign performance using analytics tools, translating findings into clear, actionable recommendations.
• Collaborate with internal departments and coordinate with external partners such as advertising, media, digital, and research agencies.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2–3 years of experience in marketing with a focus on digital, social media, or performance marketing.
• Results‑driven with demonstrated leadership ability.
• Strong analytical skills with the ability to interpret and simplify complex data.
• Excellent communication and project management skills, capable of handling multiple campaigns simultaneously.

Required skills