Performance Marketing Manager – Crypto

About the role

The Performance Marketing Manager – Crypto will lead the planning, execution and optimisation of paid media campaigns to acquire new traders and increase platform activity within the cryptocurrency ecosystem. You will work closely with product, analytics and creative teams to deliver data‑driven results.

Key responsibilities

• Develop and implement performance marketing strategies that drive user acquisition and trading volume.
• Manage paid advertising campaigns on Google Ads, Meta Ads, Twitter (X), TikTok and crypto‑specific networks.
• Optimise campaigns using metrics such as CPA, CAC, conversion rate and ROI.
• Allocate and monitor marketing budgets across channels.
• Conduct A/B testing on ads, landing pages and creative assets.
• Provide regular performance insights and recommendations.
• Stay up‑to‑date with crypto marketing trends, regulations and industry developments.
• Coordinate with external agencies and advertising partners.
• Lead and mentor performance marketing specialists.

Required profile

• Bachelor’s degree in Marketing, Business or Digital Media.
• 5+ years of experience in performance marketing or digital acquisition.
• Experience in crypto, fintech, trading or blockchain is preferred.
• Strong knowledge of paid media platforms and analytics tools.

Required skills

• Google Ads
• Meta Ads
• Twitter (X) Ads
• TikTok Ads
• Crypto‑specific advertising platforms
• A/B testing
• Analytics tools

What we offer

• Fast‑growing multinational environment.
• Competitive salary and benefits.
• Opportunity to work with industry professionals.
• Supportive and collaborative culture.
• Unlimited growth and development opportunities.