Brand and Trade Manager

About the role

The Brand & Trade Manager will drive brand performance and trade execution across assigned product portfolios, linking strategy to commercial delivery at the point of sale.

Key responsibilities

• Develop and implement annual brand plans, positioning, and go‑to‑market strategies.
• Coordinate end‑to‑end new product launches, including pricing, ranging and in‑store activation.
• Design trade marketing programs for modern trade, traditional trade, HORECA and wholesale channels.
• Manage distributor and key account relationships, creating joint business plans and monitoring KPIs.
• Track brand KPIs, sales forecasts, promotional effectiveness and provide commercial analysis.

Required profile

• Bachelor's degree in Marketing, Business Administration or related field.
• 4–7 years of brand management, trade marketing or commercial experience in FMCG or distribution.
• Proven experience managing distributor relationships in Jordan or MENA.
• Strong analytical mindset with ability to translate data into actionable strategies.

Required skills

• Advanced proficiency in Microsoft Excel.
• Advanced proficiency in Microsoft PowerPoint.