Digital Marketing Executive

About the role

Zita Marketing is seeking a motivated Digital Marketing Executive to develop and execute marketing strategies that drive growth for multiple brands and clients. The role blends strategic planning with hands‑on campaign execution and requires close collaboration with designers, content creators, media buyers, and account managers.

Key responsibilities

• Develop comprehensive marketing strategies aligned with business objectives and create monthly, quarterly, and annual plans.
• Define campaign objectives, target audiences, key messages, and performance metrics.
• Conduct market research to identify trends, customer behavior, and competitive insights.
• Analyze competitors’ activities and provide actionable recommendations.
• Oversee planning and execution of digital marketing campaigns across various platforms.
• Coordinate with internal teams to ensure timely delivery of assets and maintain consistent branding.
• Monitor campaign performance, optimize initiatives, and report on ROI.
• Manage and coordinate marketing team activities, ensuring projects follow approved timelines.
• Prepare regular performance reports and presentations for management.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3–7 years of experience in digital marketing, marketing strategy, or a related role.

Required skills