Digital Marketing Officer

About the role

A regional building materials group operating across the Middle East is looking for a Digital Marketing Officer with 2-4 years of experience to join its Central Marketing Team. The role supports the group's brands and regional markets through website management and optimization, digital campaigns and performance analysis, with the aim of strengthening the digital presence and generating qualified leads.

Key responsibilities

• Manage website content updates so product information, news and other content stay accurate, up to date and consistent across regional websites.
• Coordinate website improvements and landing pages with content, design and development teams to improve usability and support marketing goals.
• Support SEO activities, including keyword research, on-page optimization and improvements to content and site structure.
• Monitor website traffic and user behavior to find ways to improve engagement and conversions.
• Execute and optimize paid campaigns on Google Ads, Meta and other platforms, managing targeting, budgets and performance.
• Track campaigns, prepare clear reports and recommendations, and work with teams to review lead quality and improve campaigns.
• Coordinate campaign needs with content, design and social media teams for timely execution and consistent messaging.

Required profile

• Bachelor's degree in marketing, digital marketing, communications or a related field.
• 2-4 years of digital marketing experience, especially website content management, SEO and campaign execution.
• Good written and spoken Arabic and English, with attention to detail and the ability to handle several priorities.
• Relevant certifications in digital marketing, analytics or paid advertising are an advantage.

Required skills

• Content management systems, SEO, Google Analytics 4 and Google Search Console.
• Social media platforms such as Facebook, Instagram, LinkedIn, TikTok and YouTube.
• Google Ads and Meta Ads Manager, including conversion tracking; Google Tag Manager is an advantage.
• Analytical reporting skills, including Excel or Google Sheets.