Digital Marketing Specialist

About the role

We are seeking a creative, data‑driven Digital Marketing Specialist to expand our online presence and attract new audiences. The ideal candidate will combine strategic thinking with hands‑on execution across social media, SEO, and paid campaigns.

Key responsibilities

• Plan, create and schedule content for multiple social media platforms.
• Leverage AI tools to generate, optimize and manage engaging digital content.
• Develop and execute SEO strategies to boost website visibility and organic traffic.
• Design, launch and monitor digital advertising campaigns across various channels.
• Analyze campaign performance data, produce insights and adjust tactics to improve ROI.
• Conduct market and competitor research to uncover new growth opportunities.
• Maintain website content, ensuring it is SEO‑friendly and delivers a strong user experience.
• Support broader marketing initiatives, branding efforts and digital growth strategies.

Required profile

• Proven experience in digital marketing, social media management and SEO.
• Strong familiarity with digital advertising platforms.
• Hands‑on experience using AI tools for content creation and marketing automation.
• Creative mindset with excellent written communication skills.
• Analytical ability to interpret data and optimize marketing performance.
• Capacity to manage multiple projects independently.

Required skills

• AI tools
• SEO
• Social media platforms
• Digital advertising platforms