Digital Marketing Specialist

About the role

Josante Healthcare, an integrated network of healthcare centers offering pre-travel health, vaccinations, visa medical services and specialized care, is hiring a full-time, on-site Digital Marketing Specialist in Amman, Jordan. The specialist plans, runs and optimizes digital marketing campaigns across social media, search, email and web to promote the organization's services and brand.

Key responsibilities

• Manage social media accounts, create and schedule content, monitor online engagement and respond to digital inquiries in coordination with internal teams.
• Analyze web and campaign performance data, prepare reports and recommend improvements to increase reach, engagement and conversions.
• Coordinate with clinical and operational teams so that messaging is accurate and compliant, and support broader marketing initiatives and events.

Required profile

• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent practical experience.
• Experience in healthcare or related industries is an advantage, with awareness of compliance, confidentiality and ethical communication standards.
• Strong organizational skills, attention to detail and ability to manage several projects in a fast-paced environment.
• Ability to collaborate with multidisciplinary teams and to work on-site in Amman, Jordan.

Required skills

• Digital and online marketing, with experience planning and running multi-channel campaigns.
• Social media marketing, including content creation, scheduling, audience engagement and platform analytics.
• Web analytics tools to track performance and optimize campaigns.
• Digital marketing tools such as Meta Business Suite, Google Analytics, email marketing tools and CMS systems.