Marketing Lead – B2B Demand Generation

About the role

ExeQut, an IT consulting, cybersecurity and digital transformation firm, is seeking a Marketing Lead to own and run its B2B demand‑generation function end‑to‑end. Reporting directly to the founder, you will manage content, campaigns, account‑based programs and reporting without a team beneath you.

Key responsibilities

• Maintain a consistent publishing cadence of roughly three LinkedIn posts per week across founder and company accounts.
• Produce the monthly newsletter “The Regulated AI Brief,” one new anchor asset each month, and repurpose content into derivative pieces.
• Create short‑form video, run a quarterly webinar and an invite‑only quarterly roundtable.
• Manage the full review and approval process for all external claims, figures and statistics.
• Guide prospects through the funnel with self‑assessment tools, executive briefings and paid engagements.
• Build and maintain a named‑account list supported by ongoing account research.
• Own monthly reporting by pulling data from GA4, Search Console, LinkedIn and email platforms, tracking targets and cadence adherence.
• Manage primary channels (LinkedIn, X, Brevo email, website forms/landing pages, speaking submissions) and maintain audience mix (60% healthcare, 25% federal, 15% Saudi Arabia/other).
• Coordinate with the founder for brand voice, subject‑matter experts for technical review, and internal teams for consent and AI integration.

Required profile

• 3+ years of experience in B2B demand‑generation marketing.
• Proven track record running content and demand‑generation for high‑trust B2B sales (professional services, consulting or technical products).
• Strong writing and editing skills, able to produce polished copy in a technical voice.
• Comfortable creating across formats – written content, short‑form video and on‑brand visuals – without dedicated designers.
• Analytical fluency with GA4, Google Search Console and channel analytics, capable of interpreting data to drive decisions.
• Self‑starter who operates independently and owns outcomes.

Required skills

• Google Analytics 4 (GA4)
• Google Search Console
• LinkedIn analytics and publishing tools
• Brevo (email marketing platform)
• Basic short‑form video creation
• Basic graphic/visual design tools