Marketing Manager

About the role

We are seeking an experienced Marketing Manager to lead our consumer‑brand marketing strategy in Amman. You will translate customer insights into compelling campaigns, content, product launches and brand activations that drive engagement, demand and measurable business results.

Key responsibilities

• Define and strengthen brand positioning, messaging and overall marketing strategy.
• Develop deep understanding of customer behaviours, motivations and barriers.
• Lead social media strategy, organic content direction and recurring content formats.
• Own seasonal campaigns, product launches, events, collaborations and brand activations.
• Create campaign and content concepts that build awareness, trial and repeat purchase.
• Lead paid media strategy and allocate budget across digital, outdoor, influencers and other channels.
• Use research, testing and performance data to continuously improve decisions.
• Lead and develop the marketing team, setting priorities and ensuring strong execution.
• Collaborate with Creative Director, founder, operations and product teams to align marketing with business objectives.

Required profile

• 5‑7 years of consumer brand marketing experience with ownership of strategy, execution and results.
• Proven experience leading or managing marketing teams.
• Demonstrated success across organic social, integrated campaigns and paid media.
• Strong understanding of brand positioning, customer insight and content strategy.
• Experience managing marketing budgets and allocating resources effectively.
• Creative thinking combined with strong commercial judgment.
• Ability to move quickly from insight to execution, testing and improvement.
• Food & beverage experience is a strong advantage.